You have been employed by ESPN to sell space on its Web site to advertisers. Create a

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You have been employed by ESPN to sell space on its Web site to advertisers. Create a memo of approximately 200 words in which you describe the advantages of advertising on the site in a form that the company’s sales team can use as a resource when they are making presentations to potential advertisers for space on the main page. The company has a permission-based e-mail marketing system that you can include as part of an advertising package you sell to advertisers. Be sure to include the benefits to advertisers provided by this e-mail marketing system in your memo.

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Electronic Commerce

ISBN: 9781305867819

12th Edition

Authors: Gary Schneider

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