Do you consider the founders of Zipcar to be business model innovators? If so, why do you
Question:
Do you consider the founders of Zipcar to be business model innovators? If so, why do you think a traditional car rental company, like Hertz or Avis, didn’t bring car sharing, as an alternative to car ownership or car rentals, to America rather than Zipcar?
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Yes the founders of Zipcar can be considered business model innovators They introduced the concept of car sharing to America offering a new approach t...View the full answer
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Related Book For 
Entrepreneurship Successfully Launching New Ventures
ISBN: 9780132555524
4th Edition
Authors: Bruce R. Barringer, R. Duane Ireland
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