Question: Look again at Case 5.1 dealing with Panera Bread. Using the Internet to search for information, make a list of this firms direct competitors, indirect

Look again at Case 5.1 dealing with Panera Bread. Using the Internet to search for information, make a list of this firm’s direct competitors, indirect competitors, and future competitors. On a scale of 1 to 5 (5 is high), how concerned should Panera Bread be about each category of competitors?

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