Here is your opportunity to view and evaluate a corporate blog. As we have seen, about 34 percent of the primary Fortune 500 companies, or 171, are blogging, and researchers note an increase in corporations with active blogs. The companies and their CEOs who do blog can impart valuable lessons.

Your Task. Within your favorite browser, search for CEO blogs, index of corporate blogs, index of CEO blogs, and similar keywords. You will likely end up at Chief Executive.net, on SlideShare, and at other sites that may list the top 10 or so most popular corporate blogs, perhaps even one penned by a CEO. Select a corporate or CEO blog you find interesting, browse the posts, and read some of the content. Furthermore, note how many of the points the blog makes match the guidelines in this book. If your instructor directs, write a brief informational memo or e-mail summarizing your observations about the business blog, its style, the subjects covered, and so forth.