Using Table 8.2 on p. 331 as a starting point, develop lists of criteria that a manufacturer

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Using Table 8.2 on p. 331 as a starting point, develop lists of criteria that a manufacturer might use in defining:

(a) ‘good’ retailers; and

(b) ‘good’ wholesalers to recruit for consumer market channels. image text in transcribed

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Essentials Of Marketing

ISBN: 9780273727644

3rd Edition

Authors: Frances Brassington, Dr. Pettitt, Stephen

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Question Posted: Feb 01, 2024 07:00 AM

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Using Table 8.2 on p. 331 as a starting point, develop lists of criteria that a manufacturer

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Essentials Of Marketing

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