A new group of primary care physicians has decided to locate in a suburb of Wash- ington, D.C. After conducting some pri- mary market research on the area, the group's research firm has characterized the community as comprising boomers, Gen Xers, and a significant number of N-Gen white-collar workers, all employed by high-tech and consulting firms located in the outer belt that surrounds Washington, D.C. What are the implications of this market profile with regard to:

a. How the office setting might be configured?

b. How office scheduling and hours should be constructed? Several of the group's older partners have announced their intentions to retire. At a recent meeting, the group decided it wants to bring in 5 new partners over the next 12 to 20 months. The group hopes it can attract younger primary care physicians who are no more than 3 to 5 years out of training. In this way, the group believes the group can continue to stay viable and grow. Suggest a recruiting plan to attract this cohort of physicians.