Review the Amazon case study that opens this chapter.

Create a table like the one below—and fill in the empty cells. If necessary look back at Chapter 2 to remind yourself of the definitions of threat and opportunity. Then describe how each of the three trends could be seen as a threat or an opportunity for Amazon.

Trends Threat Opportunity eBay becomes a larger competitive rival Artificial intelligence

(see What’s Next?)

Faster Internet connections emerge across Africa