You never intended to become an inventor, but you saw a way to make something work more easily, so you set to work. You developed a model, found a way to mass-produce it, and set up a small manufacturing studio in your home. You know that other people are going to benefit from your invention.

Now all you need to do is reach that market.

Your task: Team up with other students assigned by your instructor and imagine a useful product that you might have invented—perhaps something related to a hobby or sporting activity.

List the features and benefits of your imaginary product, and describe how it helps customers. Then write the copy for the first screen of a mobile-friendly website that would introduce and promote this product, using what you’ve learned in this chapter and making up details as you need them. Using word-processing software or another tool if your instructor indicates, format the screen to show how the information would appear on a typical smartphone screen.