Question: 2. Read CE16, Database Marketing. Using an example, explain how Safeway could use RFM analysis. There is little evidence, though, that Safeway is using RFM

2. Read CE16, “Database Marketing.” Using an example, explain how Safeway could use RFM analysis.

There is little evidence, though, that Safeway is using RFM analysis. Explain why this might be so.

Write a one-page memo explaining the advantages to Safeway of using RFM.

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