Question: Suppose the data mining model was to be used to predict the likelihood that sales prospects respond to a promotional postal mailing. Say the cost
Suppose the data mining model was to be used to predict the likelihood that sales prospects respond to a promotional postal mailing. Say the cost of the mailing is
$10,000 and will be paid by a marketing department having an annual budget of $25 million. Do your answers to questions 1 and 2 change for this situation? Why or why not?
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