The athletic footwear maker New Balance discovered that exact copies of its running shoe designs were on
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The athletic footwear maker New Balance discovered that exact copies of its running shoe designs were on sale in China under the name “New Barlun.” This is an example of a/an ____________ problem in international business.
(a) most favored nation
(b) global strategic alliance
(c) joint venture
(d) intellectual property rights
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Exploring Management
ISBN: 9781119704188
7th Edition
Authors: John R. Schermerhorn, Daniel G. Bachrach
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