1. Are the different accounts mutually exclusive? 2. What different insights can the two accounts provide? How...

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1. Are the different accounts mutually exclusive?

2. What different insights can the two accounts provide? How can they be useful?

3. Do you think Honda would have been more or less successful if it had adopted a more formalised strategic planning approach to the launch?

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Exploring Strategy Text and Cases

ISBN: 978-1292145129

11th Edition

Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin

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