Question: 1. Assess the brewing industry environment, including a PESTEL analysis. 2. Assess the UK brewing industry using Porters five forces analysis. 3. Identify how the

1. Assess the brewing industry environment, including a PESTEL analysis.
2. Assess the UK brewing industry using Porter’s five forces analysis.
3. Identify how the factors identified above might be prevalent in the student’s local brewing market.

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1 PESTEL analysis can often lack focus and students need to identify key factors and recognise their impact the increased hostility to drinking the impact of the economic recession and changing legisl... View full answer

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