1. Identify the main macro-environmental forces that affect the global pharmaceutical industry.

2. Use scenario planning techniques to consider the key drivers of change which will affect the global pharmaceutical industry in the future.

3. Analyse with the five forces framework, to identify environmental forces affecting the global pharmaceutical industry. Do these forces differ by industry sector and where would you place the different sectors in the industry life cycle?

4. Identify strategic groups within the global ethical pharmaceutical industry. Describe the strategic choices made by Sanofi from 2008 onwards and comment on what might have been the drivers behind these choices and how successful they were.

5. How has the ‘strategic customer’ evolved over time for global pharmaceutical companies? What is the impact on industry critical success factors?

6. What is the prevalent ‘ethical stance’ in the pharmaceutical industry? Create a stakeholder map for the pharmaceutical industry and consider what actions the industry could take to engage more effectively with its stakeholders.