What should the company do if its marketing campaigns fail to stop real price erosion: 1. Push

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What should the company do if its marketing campaigns fail to stop real price erosion:
1. Push to achieve more sales volume/capacity fill?
2. Reduce unit costs of production?
3. Something else?

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Exploring Strategy Text and Cases

ISBN: 978-1292145129

11th Edition

Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin

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Question Posted: Apr 20, 2018 07:35 AM

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What should the company do if its marketing campaigns fail to stop real price erosion: 1. Push

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Exploring Strategy Text and Cases

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