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The Walt Disney Company (DIS) has four business segments, described

The Walt Disney Company (DIS) has four business segments, described as follows: Media Networks: Television and

Question:

The Walt Disney Company (DIS) has four business segments, described as follows:

• Media Networks: Television and radio

• Parks and Resorts: Resorts, including Disneyland

• Studio Entertainment: Motion pictures, musical recordings, and stage plays

• Consumer Products & Interactive Media: Character merchandising, Disney stores, books, and games

Disney recently reported segment operating income, revenue, and invested assets (in millions) as follows:

Operating Invested Revenue $23,689 Assets $32,706 28,275 15,359 9,332 Income $7,755 3,298 2,703 Media Networks Parks and

a. Use the DuPont formula to determine the return on investment for the four Disney segments. Round percentages to one decimal place and investment turnover to two decimal places.

b. How do the four segments differ in their profit margin, investment turnover, and return on investment?

Transcribed Image Text:

Operating Invested Revenue $23,689 Assets $32,706 28,275 15,359 9,332 Income $7,755 3,298 2,703 Media Networks Parks and Resorts 16,974 9,441 5,528 Studio Entertainment Consumer Products & Interactive Media 1,965

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a b The four segments are different from each other Media Networks combines a good profit margin of ...View the full answer

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Forensic And Investigative Accounting

ISBN: 9780808056300

10th Edition

Authors: G. Stevenson Smith D. Larry Crumbley, Edmund D. Fenton

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Question Posted: Aug 10, 2019 06:36 AM

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