The data in the table below are for retail sales in book stores by quarter. U.S. Retail

Question:

The data in the table below are for retail sales in book stores by quarter.

U.S. Retail Book Sales (in Millions of Dollars, NSA)

Date

Sales


Date

Sales


Date

Sales

Mar-02

1,866


Mar-07

3,197


Mar-12

3,983

Jun-02

1,666


Jun-07

2,575


Jun-12

3,132

Sep-02

2,351


Sep-07

3,290


Sep-12

4,328

Dec-02

2,455


Dec-07

3,693


Dec-12

4,007

Mar-03

2,169


Mar-08

3,273


Mar-13

3,969

Jun-03

1,815


Jun-08

2,713


Jun-13

3,257

Sep-03

2,498


Sep-08

3,514


Sep-13

4,824

Dec-03

2,637


Dec-08

3,794


Dec-13

4,129

Mar-04

2,326


Mar-09

3,480


Mar-14

4,298

Jun-04

2,020


Jun-09

2,943


Jun-14

3,312

Sep-04

2,858


Sep-09

3,654


Sep-14

4,811

Dec-04

2,915


Dec-09

4,108


Dec-14

4,336

Mar-05

2,725


Mar-10

3,628


Mar-15

4,261

Jun-05

2,283


Jun-10

3,203


Jun-15

3,278

Sep-05

3,134


Sep-10

4,051


Sep-15

4,991

Dec-05

3,066


Dec-10

4,010


Dec-15

4,447

Mar-06

2,876


Mar-11

3,719




Jun-06

2,445


Jun-11

3,084




Sep-06

3,190


Sep-11

4,234




Dec-06

3,407


Dec-11

4,073




  1. Plot these data and examine the plot. Does this view of the data suggest a particular smoothing model? Do the data appear to be seasonal? Explain.
  2. Use an exponential smoothing method to forecast the next four quarters. Plot the actual and forecast values.
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