Should Bernards use continuous, pulsing, or flighting for its advertising schedule? Why?

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Should Bernard’s use continuous, pulsing, or flighting for its advertising schedule? Why?

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Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Dec 15, 2018 06:01 AM

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Should Bernards use continuous, pulsing, or flighting for its advertising schedule? Why?

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This question asks students to think about the three different schedules and which will be most e...View the full answer

Marketing

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