1. Choose one of the supply chain members of the chocolate market described in this case study and detail how it adds value through its marketing efforts.

2. Describe the market for chocolates in the United States. In your discussion explain:

• What type(s) of people do they sell to?
• How do they appeal to those different groups of people?
• How do those people typically procure the products?
• Is there a difference between how and why different groups purchase chocolate?