1. What social and mobile media tools are Dells people using? 2. Evaluate Dells social media marketing...

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1. What social and mobile media tools are Dell’s people using?

2. Evaluate Dell’s social media marketing strategy using the 4E framework.

3. Assess their listening capabilities and how they respond to insights gained by their social media command centre.

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Related Book For  answer-question

Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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