1. Which pricing tactics does each company utilize? Evaluate the effectiveness of each one of these tactics...

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1. Which pricing tactics does each company utilize? Evaluate the effectiveness of each one of these tactics for the particular pizza chain.

2. How might the current price wars change the pricing tactics used by the major pizza chains?

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Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

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