A soft drink manufacturer opened a new manufacturing plant in the Midwest. The total fixed costs are

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A soft drink manufacturer opened a new manufacturing plant in the Midwest. The total fixed costs are $100 million. It plans to sell the drinks to retailers for $6.00 for a package of 10 12-ounce cans. Its variable costs for the ingredients are $4.00 per package. Calculate the break-even volume. What would happen to the break-even point if the fixed costs decreased to $50 million, or the variable costs decreased to $3.00 due to declines in commodity costs? What would the break-even volume be if the firm wanted to make $20 million?

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Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

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