After a firm has conducted a SWOT analysis, it would typically progress to the next step of

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After a firm has conducted a SWOT analysis, it would typically progress to the next step of marketing planning, which is _______ and involves using STP (segmentation, targeting, and positioning).

a. Defining the mission

b. Conducting a situation analysis

c. Identifying and evaluating opportunities

d. Implementing the marketing mix

e. Evaluating performance

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Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Dec 15, 2018 05:39 AM

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After a firm has conducted a SWOT analysis, it would typically progress to the next step of

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