Assume that AG, the designer jeans company, has decided to sell expensive wristwatches for men and women.

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Assume that AG, the designer jeans company, has decided to sell expensive wristwatches for men and women. What factors should it consider when developing its strategy for choosing retail partners?

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Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Dec 15, 2018 06:05 AM

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Assume that AG, the designer jeans company, has decided to sell expensive wristwatches for men and women.

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Consider aspect of the retail store that may impact the brands image Th...View the full answer

Marketing

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