Companies like Lee Valley Tools have expanded their offerings beyond their original channels to sell through multiple
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Companies like Lee Valley Tools have expanded their offerings beyond their original channels to sell through multiple channels. Visit the company’s website (www.leevalley.com) and determine in which channels it operates (Web, stores, and/or catalogue). Discuss the advantages of using a multichannel strategy over a single channel strategy.
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Lee Valley uses a multichannel strategy that inclu...View the full answer
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