Suppose you are the confectionary buyer for a regional chain of grocery stores. Store policy charges a

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Suppose you are the confectionary buyer for a regional chain of grocery stores. Store policy charges a “substantial” listing fee for the placement of new items. Listing fees were originally designed to cover the costs of placing new products on the shelves, such as adjustments to computer systems and the realignment of warehouse and store space. Over the years, these fees have increased and now provide a significant source of revenue for the chain. A local manufacturer of a popular brand of specialty candy wants to sell to your chain but argues the listing fee does not reflect the real cost of adding its candy to your shelves. Discuss the ethical implications of such a policy. What should the chain do?

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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