Compare and contrast the three categories of innovation discussed in the chapter. Which type of innovation do

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Compare and contrast the three categories of innovation discussed in the chapter. Which type of innovation do flat-panel wide-screen HDTVs represent? The iPad?

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Global Marketing

ISBN: 978-9352865284

9th edition

Authors: Warren J. Keegan, Mark C. Green

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Question Posted: Nov 03, 2018 12:54 PM

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Compare and contrast the three categories of innovation discussed in the chapter. Which type of innovation do

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Products that create new markets and consumption patterns are called discontinuous innovations eg th...View the full answer

Global Marketing

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