Hofstede€™s social values framework can be used to help explain the Asian version of Maslow€™s hierarchy. Which dimension from Table 4-2 is most relevant? In Chapter 4, we also noted the differences between innovation diffusion processes in Asia and the West. Review the discussion in the chapter. Can you relate it to Figure 10-1?

Table 10-1

Figure 10-1

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PRODUCT Global Local 2. Global product/local brand 4. Global product/global brand BRAND 1. Local product/local brand 3. Local product/global brand Local Global Self-actualization Personal External and internal esteem Social Social Safety Physical Physiological