How does managements orientation (e.g., ethnocentric, polycentric, or regiocentric) correlate with decisions about sales force nationality? What

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How does management’s orientation (e.g., ethnocentric, polycentric, or regiocentric) correlate with decisions about sales force nationality? What other factors affect sales force composition?

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Global Marketing

ISBN: 978-9352865284

9th edition

Authors: Warren J. Keegan, Mark C. Green

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Question Posted: Nov 09, 2018 10:35 AM

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How does managements orientation (e.g., ethnocentric, polycentric, or regiocentric) correlate with decisions about sales force nationality? What

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managements objective is to deploy a salesforce that understands the customers deep down They should ...View the full answer

Global Marketing

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