1. What are the likely main motives for Polo Ralph Lauren to shift the entry mode from...
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1. What are the likely main motives for Polo Ralph Lauren to shift the entry mode from licensing to hierarchical mode in South-east Asia?
2. Would you recommend them to take all geographical licenses back in-house, and turn them into hierarchical modes? If not, why?
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1 The short answer is that PRL wants to get more control over its products and branding in Asia In the following this explanation will be put into a broader context While proving a lifestyle powerhous...View the full answer
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My self Mugdha Sisodiya from Chhattisgarh India. I have completed my Bachelors degree in 2015 and My Master in Commerce degree in 2016. I am having expertise in Management, Cost and Finance Accounts. Further I have completed my Chartered Accountant and working as a Professional.
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