As mentioned earlier in this chapter, P&G has a Golden Store program in Mexico and other emerging
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As mentioned earlier in this chapter, P&G has a “Golden Store” program in Mexico and other emerging markets. P&G’s representatives visit participating stores to tidy display areas and arrange promotional material in prominent places. At first, P&G used its own sales force; now it relies on independent agents who buy inventory (paying in advance) and then resell the items to shopkeepers. Is this approach in line with the chapter’s discussion?
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Yes this approach is in line with the chapter s discussion P G s Golden Store p...View the full answer
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