Select a company with which you are familiar or search online to find a company that has

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Select a company with which you are familiar or search online to find a company that has pursued a diversification strategy as one of its growth strategies. How successful was the company’s diversification strategy? What factors do you think account for its success or failure?

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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