Visit the website of your bank and try to identify how it uses STP to develop various

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Visit the website of your bank and try to identify how it uses STP to develop various types of bank accounts (products) and charge different fees (price) for different types of accounts.

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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Question Posted: May 27, 2019 09:42 AM

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Visit the website of your bank and try to identify how it uses STP to develop various

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Take for example Scotiabank segments its transactionsbased accounts into 6 segments Account S...View the full answer

Marketing

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