Suppose you have just been hired by a jewellery manufacturer as a marketing consultant. The manufacturer has
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Suppose you have just been hired by a jewellery manufacturer as a marketing consultant. The manufacturer has been making private-label jewellery for 75 years but is thinking about developing its own brand of jewellery. Discuss the advantages and disadvantages of such a strategy.
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The jewellery manufacturer could reap significant profits from making a pr...View the full answer
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Krishnavendra Y
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