Unlike Ford, BMW has only one brand and gives each car it makes a number instead of

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Unlike Ford, BMW has only one brand and gives each car it makes a number instead of a name, for example, the BMW Series 3, Series 5 or Series 7. What are the advantages to BMW of this approach?

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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Question Posted: May 27, 2019 10:23 AM

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Unlike Ford, BMW has only one brand and gives each car it makes a number instead of

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BMW is a more upscale brand than Ford T h...View the full answer

Marketing

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