Which step in the STP process develops descriptions of the different segments, which in turn helps firms

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Which step in the STP process develops descriptions of the different segments, which in turn helps firms better understand the customer profiles in each segment?

a. Establish overall strategy or objectives.

b. Select segmentation method.

c. Develop positioning strategy.

d. Evaluate segment attractiveness.

e. Select target market.

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Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Dec 15, 2018 05:47 AM

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Which step in the STP process develops descriptions of the different segments, which in turn helps firms

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