In the era of avocado sourdough toast and coconut chia seed pudding, the yeast extract Marmite makes for an underwhelming breakfast to post on your social media account. But last year, the brand scored a viral hit with its TasteFace app, which invites people to try the spread and then uses facial recognition technology to rate their reaction. It then spits out a customisable “love it or hate it” image, reusing the company’s popular marketing slogan, for them to share with their followers. AnalogFolk was the creative agency behind the success. Through a focus on building campaigns specifically for digital devices — for people to interact with on platforms such as Snapchat and Instagram via their smartphone — in a decade AnalogFolk has gone from a studio in east London to six offices worldwide.
In the meantime, it has worked for some of big global brands, including Nike, Booking.com and Nandos.
The focus on putting data and technology first, rather than focusing on traditional media with digital as an afterthought, has helped AnalogFolk win clients from some of the clunkier big agencies. The company managed a compound annual growth rate in revenue of 57 per cent between 2013 and 2016. AnalogFolk has been recognised in the inaugural FT Future 100 UK as an “all-rounder”, meaning it impressed judges across the categories of disruption, diversity and environmental, social and governance impact. Ramping up has meant growing pains, however. In a tiny.....

Questions 1. What are the pros and cons of having a diverse workforce in an organisation?
2. Why is it that some workplaces are not diverse when the labour market is?
3. Why might managers wish to recruit people who look just like them?
4. How can diversity be increased in an organisation without alienating people?