Two other luxury good companies, Swiss luxury giant Richemont and French-based Kering, have come to recognize the

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Two other luxury good companies, Swiss luxury giant Richemont and French-based Kering, have come to recognize the effectiveness of Arnault’s strategy and have started trying to imitate it. What risks, if any, does this pose for LVMH?

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Fundamentals Of Management

ISBN: 9780357517345

10th Edition

Authors: Ricky Griffin

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Two other luxury good companies, Swiss luxury giant Richemont and French-based Kering, have come to recognize the

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The imitation of Bernard Arnaults strategy by competitors like Richemont and Kering does pose certain risks for LVMH Mot Hennessy Louis Vuitton even t...View the full answer

Fundamentals Of Management

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