1. Cultural differences need to be considered when communicating across borders. What characteristics of a country’s culture need to be researched to ensure business success across borders in the case of Allergan’s Botox and breast implants?

2. In which cultures and countries would there be the best and worst chances of selling Allergan’s Botox and breast implants?

First of all it should be mentioned that around 50 per cent of Allergan’s Botox sales is used for therapeutic purposes like migraine and depression. When we concentrate on the cosmetic purposes in general (and also include competitor products such as Dysport, Xeomin and other types of fillers), by far the most common procedure done around the world is botulinum toxin injection (Botox), which is done over 3 million times around the world every year (see below).