1. List the criteria that you should use for choosing new international markets. 2. If you were...
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1. List the criteria that you should use for choosing new international markets.
2. If you were to advise DreamWorks Classics would you recommend them to use the ‘organic’ or ‘born global’ pathway for the internationalization of Postman Pat?
3. What values/benefits can DreamWorks Classics transfer to the license partners for consumer products apart from using the Postman Pat characters?
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