1. Try to describe the complex decision-making process regarding choice of supplier for installation of new elevators...

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1. Try to describe the complex decision-making process regarding choice of supplier for installation of new elevators and escalators in a building.

2. What are Kone’s key challenges in establishing long-term relationships with its new global customers?

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Global Marketing

ISBN: 978-1292100111

7th edition

Authors: Svend Hollensen

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Question Posted: Dec 10, 2018 06:01 AM

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1. Try to describe the complex decision-making process regarding choice of supplier for installation of new elevators...

Question:

Step by Step Answer:

1 Generally we can divide into two types of decisionmaking process New installation of new elevator systems in new buildings Modernization of existing elevator systems Here we concentrate on the first ...View the full answer

Global Marketing

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