1. What are the dimensions that go into the concept of globalization? 2. In your opinion, is...

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1. What are the dimensions that go into the concept of ‘globalization’?

2. In your opinion, is globalization inevitable? Are the overall benefits of globalization positive? What are the gains and losses from globalization?

3. What external influences do a company encounter when determining how and where to conduct business globally?

4. What are the motives behind for example Nike’s globalization strategy? What are the pros and cons behind the sourcing of products from developing countries?

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Global Marketing

ISBN: 978-1292100111

7th edition

Authors: Svend Hollensen

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