1. Which sociocultural factors influence the sales of tickets for Cirque du Soleil shows around the world?...

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1. Which sociocultural factors influence the sales of tickets for ‘Cirque du Soleil’ shows around the world?

2. What makes the business model of ‘Cirque du Soleil’ globally so successful?

3. What should be the criteria for selection of a theme for Cirque du Soleil’s next world tour?

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Global Marketing

ISBN: 978-1292100111

7th edition

Authors: Svend Hollensen

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