Take an international company of your choice and prepare a strategic business plan for the company. Be
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Take an international company of your choice and prepare a strategic business plan for the company. Be sure to include a SWOTs analysis. The length and detail depends on the preference of your instructor. For further detail, see: (http://www.sbaonline.sba.gov/index.html), U.S. Small Business Administration.
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Global Marketing Management
ISBN: 978-1119398332
7th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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