What are the distinguishing characteristics of services? Explain why these characteristics make it difficult to sell services

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What are the distinguishing characteristics of services? Explain why these characteristics make it difficult to sell services in foreign markets.

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Global Marketing

ISBN: 978-1292100111

7th edition

Authors: Svend Hollensen

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Question Posted: Dec 17, 2018 06:42 AM

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What are the distinguishing characteristics of services? Explain why these characteristics make it difficult to sell services

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