What were the most important change agents in the internationalization of Haier (Exhibit 2.3)?

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Global Marketing

ISBN: 978-1292100111

7th edition

Authors: Svend Hollensen

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Question Posted: Dec 17, 2018 07:04 AM

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What were the most important change agents in the internationalization of Haier (Exhibit 2.3)?

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The newly appointed plant director in 1984 Zhang Ruimin had an in...View the full answer

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