Why is the international product policy likely to be given higher priority in most firms than other

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Why is the international product policy likely to be given higher priority in most firms than other elements of the global marketing mix?

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Global Marketing

ISBN: 978-1292100111

7th edition

Authors: Svend Hollensen

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Question Posted: Dec 17, 2018 06:43 AM

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Why is the international product policy likely to be given higher priority in most firms than other

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This phenomenon is especially distinct in SMEs whe...View the full answer

Global Marketing

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