You have been offered a job in a foreign market environment (you may choose any market in

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You have been offered a job in a foreign market environment (you may choose any market in the foreign arena). As a future expatriate, what would you like to know about the country, its culture, your job, and security for your family? Draw up a list of prospective questions for your employer. Discuss these in class.

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Global Marketing Management

ISBN: 978-1119398332

7th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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