1. Opening Case Dark Side of Digital Campaigns: Disinformation and Foreign Influence Name three web 2.0 tools...

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1. Opening Case Dark Side of Digital Campaigns: Disinformation and Foreign Influence Name three web 2.0 tools that can be used by political campaigns to gain a competitive advantage.

2. Describe two ways that Russia attempted to interfere with the 2016 US presidential campaign.

3. Describe how political campaigns can drive traffic to landing pages on their websites.

4. Why is mobile marketing an increasingly important part of digital campaigning?

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Information Technology For Management

ISBN: 9781119702900

12th Edition

Authors: Efraim Turban, Carol Pollard, Gregory Wood

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