1. Why is Facebook motivated to share so much data about its users with other companies as...

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1. Why is Facebook motivated to share so much data about its users with other companies as well as creating ways for users to login into other websites with their Facebook username and password?

2. What does Songkick gain by having customers use Facebook Login to create accounts and login to their website or mobile app?

3. How does Facebook’s Deep Linking program improve customer satisfaction and increased conversions (purchases)?

4. How did Songkick benefit from integrating its platform with Facebook’s Analytics for Apps program?

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Information Technology For Management

ISBN: 9781119702900

12th Edition

Authors: Efraim Turban, Carol Pollard, Gregory Wood

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